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Cambridge
Assessment English: Conveying a language to a world-wide audience
Cambridge Assessment English – previously Cambridge English – works with educational institutions and local + regional governments in 130 countries around the globe. They help people learn English and prove their skills to the world, guiding learners every step of the way. After aligning their new name and logo to that of Cambridge Assessment's, I created a new visual identity for them, based on the following fundamental learning foundations of every language.
listening
speaking
reading
writing
The Shapes are the key ingredient of the visual identity, organising a complex hierarchy of sub-brands and products
Shapes: Cambridge Assessment's new annual event to shape present-day education
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